However, the answer to “How do I get more fans and promote my music career?” is not easily found by taking a highly generalized approach that ‘seems’ to work for other musicians. At any given moment, you (or the band you play in) may be struggling with various unique challenges that would require that you take specific actions in order to get more fans or strengthen your promotional efforts. That said, no matter where you are in your music career and what challenges you face, you have 3 goals to achieve if you want to both gain more music fans and promote your music:
- You have to get more people to check out your music.
- Once someone listens to your music, you need them to help support you in some manner (buying your albums, watching you live, purchasing any merchandise, etc.)
- You need to transform your fans into totally fanatics who will use word of mouth to tell all their friends about you and your music.
No matter what it is that you are trying to achieve in the music business, the three goals mentioned above will apply to anything you do as long as you are trying to develop a strong relationship with your fans.
These goals may all seem to be separate from one another; however, they are in fact all connected. Once you are able to achieve success with any single one of them, you will greatly improve your chances for success with any of the others. As soon as you truly ‘get’ this basic truth, you will find it much easier to be productive in your efforts.